Learn how to pack a powerful punch when writing persuasively! This six-week workshop teaches you the processes involved in crafting mainly newspaper op-eds and formal speeches: Think. Plan. Write. Participants will learn the techniques of audience analysis, message development, targeted research, organization, using persuasive language and effective use of social media in planning/strategizing an op-ed or speech. The workshop also covers the application of persuasive writing principles to lower-profile writing formats, such as memos, letters and emails. This class features hands-on writing exercises, engaging discussions, a reading list, and a blog.
LIVE VIDEO CONFERENCE: This workshop will be held on Zoom. You can view brief tutorials on using the platform here. Shortly before the start date participants will receive an email with login info. Please check your spam if you don’t see it.