Learn how to pack a powerful punch when writing persuasively! This four-week workshop covers the processes involved in writing persuasively and with confidence, whether it is crafting newspaper op-eds and speeches or official emails, memos, letters and proposals. Everything starts with a core message. Think. Plan. Write. Participants will learn the techniques of audience analysis, message development, targeted research, organization, using persuasive language and effective use of “AI” in planning/strategizing. This class features hands-on writing instruction, engaging discussion and an extensive reading list.
About James Alexander
James Alexander has more than 30 years experience writing professionally, including stints as a political speechwriter at the Cabinet level. After earning a B.A. in Journalism at the University of North Carolina at Chapel Hill, he worked as a bylined newspaper reporter at The Charlotte Observer and The Atlanta Journal-Constitution and also interned at The Washington Post. He later served on Capitol Hill as a U.S. Congressional Fellow and then worked as a Hill press secretary which involved writing lots of speeches and op-eds. As a ghostwriter, James penned dozens of op-eds for political figures with publications in The Wall Street Journal, The New York Times, USA Today, and The Washington Post, among others. He works full-time in media relations and still writes.
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