Professional Writing

Learn how to pack a powerful punch when writing persuasively! This four-week workshop covers the processes involved in writing persuasively and with confidence, whether it is crafting newspaper op-eds and speeches or official emails, memos, letters and proposals. Everything starts with a core message. Think. Plan. Write. Participants will learn the techniques of audience analysis, message development, targeted research, organization, using persuasive language and effective use of "AI" in planning/strategizing. This class features hands-on writing instruction, engaging discussion and an extensive reading list.

You’ve written, or are writing your book; now it’s time to fight for it! In this workshop you’ll discover over 25 practical, budget-friendly book marketing strategies, from building a book launch to leveraging social media, blogs, podcasts, Amazon tools, press releases, and more. Each session will be fast-paced, idea-heavy, and packed with real-world tactics you can apply immediately. By the end of the program, you’ll walk away with a personalized, actionable marketing plan, and the confidence to promote your book like a pro.

In this hands-on workshop, discover three proven strategies to attract email subscribers, grow loyal social followers, and turn speaking opportunities into fans and clients. Walk away with clear calls-to-action and a platform strategy designed around your ideal reader audience.

In this workshop we’ll focus on how to prepare your pitch materials, how to get booked on podcasts, how to be a great guest, and even how to create a professional podcasting environment.

Lead with the future — not background — for lead-ership, especially in a crisis. That’s the most important of eight journalism skills that will transform your writing. The others: write your readers’ language, be positive (to be both clear and upbeat), lay out logically, be consistent, be precise, be concise and choose strong verbs. (Plus a Speak Like the News skill: avoid “uptalk?”) Emulate the vivid news examples you’ll see in this workshop, and you’ll strengthen your writing voice with lively, engaging news style. At 7 sharp, we’ll critique TheWallStreetJournal.com, seeing how to communicate your main point in just a few words. To cover as much ground as possible, we’ll have just a few writing exercises and most of them will take less than a minute each.