Between the formality of a State of the Union address and the immediacy of a TED talk, there’s the daily world of leadership communications. Whether you’re writing speeches and remarks, or seeking to expand your writing talents, this three-part workshop will help you capture a leader’s unique POV.

Live video conference: This workshop will be held via our online video conferencing platform, Zoom. You can view brief tutorials on using the platform here. On the start date or the day before, participants will receive an email with login info (please check your spam if you don’t see it).

In this workshop you’ll learn:

• The field of leadership (executive) communications (What are talking points?
  What is a keynote address?)
• Working in partnership with a leader to advise on key messaging
• Developing structure and identifying key content

Time requirements

• The first two sessions will combine informal lecture with Q&A, and the third will focus on a short assignment provided at the end of session two. It will be up to each student to decide how much time they want to invest in this exercise, but probably at least 3 hours prep time.

Materials

• All reading materials will be provided.

Who should take this workshop?

• This workshop is designed for communications, speechwriting, marketing and PR professionals; also those in government relations. It is also open to writers of other genres who want to learn about speechwriting and executive communications.

If you need an accommodation for this workshop, please contact us at access@writer.org. We will attempt to fulfill all requests, but advance notice is necessary to arrange for some accessibility services.