Lead with the future — not background — for lead-ership, especially in a crisis. That’s the most important of eight journalism skills that will transform your writing. The others: write your readers’ language, be positive (to be both clear and upbeat), lay out logically, be consistent, be precise, be concise and choose strong verbs. (Plus a Speak Like the News skill: avoid “uptalk?”) Emulate the vivid news examples you’ll see in this workshop, and you’ll strengthen your writing voice with lively, engaging news style. At 7 sharp, we’ll critique TheWallStreetJournal.com, seeing how to communicate your main point in just a few words. To cover as much ground as possible, we’ll have just a few writing exercises and most of them will take less than a minute each.
About Hank Wallace
Hank Wallace, a Columbia Law School graduate, was a government reporter for New Jersey’s Middletown Courier and Red Bank Daily Register, and the assistant director of law-school publishing for Matthew Bender. He wrote the FCC’s plain-language newsletter and newswriting tips for the Radio Television Digital News Association. For more information about Hank Wallace, visit his website at: hankwallace.com.
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