Hank Wallace

Lead with the future — not background — for lead-ership, especially in a crisis. That’s the most important of eight journalism skills that will transform your writing. The others: write your readers’ language, be positive (to be both clear and upbeat), lay out logically, be consistent, be precise, be concise and choose strong verbs. (Plus a Speak Like the News skill: avoid “uptalk?”) Emulate the vivid news examples you’ll see in this workshop, and you’ll strengthen your writing voice with lively, engaging news style. At 7 sharp, we’ll critique TheWallStreetJournal.com, seeing how to communicate your main point in just a few words. To cover as much ground as possible, we’ll have just a few writing exercises and most of them will take less than a minute each.